Year of triumph for TV series: ups and downs of the industry

Film industry analysts mark 2026 as a pivotal moment for television content. After a period of instability and experimentation, scripted series have once again taken center stage in the programming of streaming services and traditional television channels.

The growth in quality and diversity of serial content has attracted both leading actors and talented directors who see new creative opportunities in the long format. High ratings and the number of awards received by series this year confirm that viewers crave deep narratives and well-developed characters.

However, the year was ambiguous: while some projects achieved critical and commercial success, others faced audience apathy and early cancellation. This volatility reflects a competitive market where quality and marketing remain determining factors.

For Russian actors, this trend opens new opportunities: many national platforms are actively investing in serial content, creating jobs and opportunities for developing skills in the long format, which requires different abilities than cinema.